Valentines to buy $908m worth of love
THEY say money can’t buy you happiness, but it may help buy your way into your loved one’s heart this Valentine’s Day.
Couples are expected to splurge on floral arrangements, romantic weekends, candlelit dinners and shiny new bling for their partners on the most loved-up day of the year, spending a massive $908 million on their significant other.
Aussies are expected to dish out upwards of $59 million on floral bouquets and feel-good cards on February 14, according to new research from IBIS World.
Marjorie Cornelius, from Belmore Flowers in Balwyn, said flower and gift orders had arrived weeks in advance and red roses were always the best seller.
“It’s usually the people who don’t purchase flowers during the year that end up buying roses for Valentine’s Day,” Ms Cornelius said.
Newlywed Leon Beveridge said he planned to spoil and surprise his new bride on cupid’s day.
“Liz is going to Sydney, so I’m going to meet her at the airport with a huge bunch of flowers and possibly a big sign,” Mr Beveridge said.
“I think it’s important not to use the excuse that it’s so commercial and that you should show your love for each other during the year, but the reality is not many people do that.
“I don’t have that much faith in my commitment to be spontaneous with flowers at other times during the year, so I think it’s a good way to remind your partner how much you love them.”
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